Phase 1: Price List & Catalogue Redesign
Challenge: To replace an outdated Excel-based price list with a clean, brand-driven format that is easy to distribute, simple to update in real time, and intuitive for users to navigate—while also redesigning the catalogue cover to better reflect Bell Marine’s old brand identity.
Price List
Note: Product prices have been modified for confidentiality. The values shown are for demonstration purposes only.
Catalogue
Cover Exploration
Social Media Post
Phase 2: Packaging, Catalogue, Pricelist and User Manual Redesign
As the rebrand began, I developed a new visual direction focused on improving clarity, modernising the brand, and creating a cohesive design system across customer touchpoints.
Packaging
Catalogue
User Manual
